Teaser Trailers

A teaser trailer is a short trailer used to advertise an upcoming film, television program and many more other media products. Teasers unlike theatrical trailers, are usually short in length (between 30-60 seconds). They serve the need in teasing the audience as they usually show very little footage of the actual film, petering down to a truncated version on the theatrical trailer, also they are released fairly early in the film making process, one or one and a half years before the release of the film. There main purpose being to tease the audience without giving to much information away about the forthcoming film.
Teaser trailers are usually only used by big-budget popular film companies, as instead of informing the audience on the plot of the film they are simply there to alert them to the fact they are coming out. They also assist in adding hype to the upcoming larger scale movie campaign in which a full length theatrical trailer may be released. Teaser trailers are usually released during the production stage of a film in which theses may involve scenes which are not evident within the film itself and are made for the trailer itself. They have become increasingly popular in advertising due to the internet downloading and convention circuit, in which millions of viewers can be obtained. As technology has moved foward various avenues have opened to film makers, and the television is no longer the only way in which trailers can be shown now millions of trailers can be viewed and downloaded on through the internet. This allows reasonably small film makers to publish their trailers online as it is a cheap and effective way in advertising a film to a large ammount of people.
The main target audience of the teaser trailer is the teenage audience, this is believed to be as teenagers are the widest users of the internet and they are inevitably going to be the biggest watchers of these type of trailer. Teaser trailers are also shown at cinmeas before the feature film often enticing the audience to go see the film, stating the date it is out and the name so the audience are well informed on when they can see the upcoming film. Conventions of the teaser trailer are what is known as the rise and fall -this being within the trailer a rise is created through the creation of tension and quick cut shots, this is commonly followed by what is known as the fall in which the climax of the trailer brings about a slower selection of frames in which we see the title of the film and those involved. This is a common structure of a teaser trailer and it helps keep the viewer enticed and most importantly informed without giving away to much about the film itself. They often contain the use of black screens in which shots are faded out this help smoothen the transition between shots and gives for a better structured trailer as teasers tend to jump from shot to shot. The main goal of a teaser is to create a sense of hype and tension, in which the viewer is excited and wants to follow up interest in the film in question.