"whats a little murder between friends?" Shallow Grave
"before you die you see.. The Ring" The Ring
"you have been warned" The Omen
"fear moves in" The Uninvited
"experience fear" Rec
"who will survive and what will be left of them?" Texas Chainsaw Massacre
"possession knows no bounds" An American Haunting
"the girl next door isn't there anymore" The Cellar Door
"you won't believe how it ends" Saw V
"how much blood would you shed to stay alive?" Saw
"the ultimate in alien terror" The Thing
The popular theme for the tagline is to focus on the fear that the film is supposed to make the audience feel, also this doesnt give anything away about the plotline which leaves the audience in suspense.
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